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Редакція MixSport взяла інтерв'ю у творця платформи вуличних ігор і подорожей, зі смартфоном Зозулі Юрія.\u003C\u002Fp>\u003Cp>\u003Cstrong>Довідка:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Юрій Зозуля відомий як засновник спортивно розважального парку \u003Ca href=\"\u002Fplaces\u002Fxpark\">Xpark\u003C\u002Fa>, ініціатор створення \u003Ca href=\"https:\u002F\u002Fwww.kyivsmartcity.com\u002F\" rel=\"noopener nofollow\" target=\"_blank\">KyivSmartCity\u003C\u002Fa> і платформи оцифровки спорту \u003Ca href=\"https:\u002F\u002Fmixsport.pro\u002F\" rel=\"noopener nofollow\" target=\"_blank\">MixSport\u003C\u002Fa>, а також президент федерації вейкбордингу UWF.\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: \u003Ca href=\"https:\u002F\u002Fwww.kyivsmartcity.com\u002F\" rel=\"noopener nofollow\" target=\"_blank\">SmartCity\u003C\u002Fa>, \u003Ca href=\"\u002Fplaces\u002Fxpark\">Xpark\u003C\u002Fa> - і раптом геймдев (gamedev). Чому ігри?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля.\u003C\u002Fstrong> Весь світ б'ється за емоції людей! Чим позитивніше і яскравіше буде емоція від локації, тим привабливішим стане місце для людей. Тепер уявіть, що сусідній парк, стадіон, район або двір несподівано перетворюються в зону загадкових місій, спортивних квест-тури і пригод.\u003C\u002Fp>\u003Cp>Це вже не сумна локація, а зона гри, азарту та адреналіну. З'єднуємо віртуальний і реальний світ через вікно смартфона з додатком \u003Ca href=\"https:\u002F\u002Ffreegen.games\u002F\" rel=\"noopener nofollow\" target=\"_blank\">FreeGen\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Ми \u003Ca href=\"\u002Fplaces\u002Fxpark\">Xpark\u003C\u002Fa> створювали як інноваційний, спортивний парк, який повинен бути на вершині трендів, як активних захоплень, так і технологічних. Якщо вся молодь, та й жителі не відриваються від смартфонів, то цей інструмент маркетингу зараз найбільш дієвий для нас.\u003C\u002Fp>\u003Cp>Яскраві емоції та враження від перебування в парку доповнять віртуальні. Місії, ігри, Челендж і квести на будь-який вибір. Від спортивних, розважальних, до туристичних, історичних і пізнавальних »\u003C\u002Fp>\u003Cp>Вони наповнять фаном і розвагами простір ваших вулиць і міст. Розуміння \u003Ca href=\"https:\u002F\u002Fwww.kyivsmartcity.com\u002F\" rel=\"noopener nofollow\" target=\"_blank\">SmartCity\u003C\u002Fa> спільно з давньою співпрацею з Google дозволили створити унікальну вуличну ігрову платформу \u003Ca href=\"https:\u002F\u002Ffreegen.games\u002F\" rel=\"noopener nofollow\" target=\"_blank\">FreeGen\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Так що все взаємопов'язано і слід одне з іншого.\u003C\u002Fp>\u003Cp>\u003Cimg alt=\"MIXSPORT: SmartCity, Xpark - і раптом геймдев (gamedev). Чому ігри? — Віртуальні квест-тури і гейміфікація України\" loading=\"lazy\" src=\"https:\u002F\u002Ff.mixsport.pro\u002Fphoto\u002F21945\u002F3b_tC.jpg\"\u002F>\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Як працюють геоігри або квест-тури?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля.\u003C\u002Fstrong> Геоігри бувають туристичні, спортивні, розважальні, культурні, навчальні, і т. Д. Основна відмінна риса, що для гри треба подорожувати по території і взаємодіяти з навколишніми предметами. Ми розуміємо, що грають різні аудиторії: діти, сім'ї, парочки, підлітки і туристи.\u003C\u002Fp>\u003Cp>Для максимальної емоції від користувача, нам потрібно знати його вік, стать, смаки, підлаштуватися під негаразди, розуміти де людина перебувати (саме для цього необхідна реєстрація на вході і профілі). А додаток саме під нього відкоригує прилеглі до нього ігрові місії, за його перевагам\u003C\u002Fp>\u003Cp>Ці місії можуть бути простими і потребуватиме лише у відвідуванні та Чекин на 10-20 локаціях в залежності від протяжності та насиченості маршрутів. Кожна точка маршруту додатково може містити вікторину, загадку, головоломку, AR доповнену реальність, офлайн активність або моментальний приз.\u003C\u002Fp>\u003Cp>За кожну правильну відповідь нараховується ігрова валюта, яка складається в електронний гаманець на профілі користувача. На яку можна купити призи, в призовому магазині або доступ до нових цікавих місій.\u003C\u002Fp>\u003Cp>Одне з важливих переваг туристичних і розважальні квест-турів в смартфоні, це відсутність необхідності домовлятися з гідом на певний час, чекати, коли збереться група на екскурсію. Часто різношерстих туристів, слідувати з групою по маршруту і не відставати навіть якщо щось зацікавило і т.д. Туристичний маршрут в смартфоні - це свобода пригод і ексклюзивне супровід в індивідуальному комфортному просторі з друзями або самостійно.\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Скільки можна заробити якщо пройти всі місії і квест-турі?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля.\u003C\u002Fstrong> Головна вигода від участі в ігрових місіях це отримати гарний настрій і яскраві емоції Ігрова валюта призначена більше не для заробітку, а для призів від спонсорів і партнерів (кепки, Мерч, абонементи і сертифікати на активні розваги), хоча на деяких локаціях організатори виставляють лотерею, як моментальний приз, наприклад, велосипед або електросамокат. По-справжньому добре заробити можна якщо стати геймдизайнером (скриптер) платформи і писати популярні платні квест-тури.\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Які ігри ви вважаєте найбільш вдалими?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля\u003C\u002Fstrong>. Якщо вважати за скачуванням, то більше двох мільйонів у нас набрала в період локдауна одне пальцевая гра «Київ проти корони». Суть гри в тому, що ви можете допомогти міру впоратися з пандемією і врятувати місто від вірусу. Ця гра призначена щоб відвернути від депресії і прикрасити емоціями час на самоізоляції. Цей тип гри не передбачає подорожі і була зроблена чисто під локдаун, для утримання людей вдома. Кожен день розігрувалися моментальні призи серед переможців в нашому чаті. Було азартно і весело.\u003C\u002Fp>\u003Cp>З геолокаційні ігор (геоігр) де потрібно переміщення по території Києва, багато позитивних відгуків отримали по розважальної ігрової місії до новорічних свят. Новорічні ялинки прикрашають всі райони Києва, але жителі столиці часто не уявляють наскільки красиво вони виглядають і скільки секретів таять. Квест-тур «Ялинковий квест», занурив жителів в пригоду по казковому новорічного Києву. Добре гра зайшла сім'ям і закоханим парочкам, ми отримали багато Селфі.\u003C\u002Fp>\u003Cp>Зі спортивних місій лідером залишається Муромець Race.\u003C\u002Fp>\u003Cp>Все-таки пейзажні місця для велосипедистів і бігунів роблять парк цікавішим! Ну і звичайно «на шару» виграти через лотерейний барабан приз від кави до електроскутера.\u003C\u002Fp>\u003Cp>З туристичних місій домінує Київ пейзажний з подорожжю по пейзажної Алеї.\u003C\u002Fp>\u003Cp>\u003Cimg alt=\"MIXSPORT: Які ігри ви вважаєте найбільш вдалими? — Віртуальні квест-тури і гейміфікація України\" loading=\"lazy\" src=\"https:\u002F\u002Flh3.googleusercontent.com\u002FXNnzfDNM9dOFVjzYC_CJPOq6YYAD1uZlCvFwoWR6_4-DIwVX8GX7n021vEZvxdiLSmTdr7DhZPmfpV0iTivs99zL3mEV3WjU_ON-tMz-VoP8x6_F15C5fuQfbYrjjw\"\u002F>\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Але ж ми бачимо, що регулярно з'являються нові квест-тури в багатьох центральних парках міст України. Це всеукраїнський проект?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля.\u003C\u002Fstrong> Так це може бути і всесвітній проект, тут головне створити цікавий сценарій, а нанести її на локацію, хоч в Антарктиді, це кілька днів. Але дуже важливо, особливо для туристичних ігрових маршрутів, добре знати місцевість і мати ексклюзивну інформацію про локальні об'єкти. Тому найбільш популярні екскурсії та місії від місцевих гідів та екскурсоводів, глибоко знають своє місто.\u003C\u002Fp>\u003Cp>З ними ми шукаємо контакти і готуємо цілу серію платних екскурсійних маршрутів по містах України. Деякі прогресивні муніципалітети теж хочуть урізноманітнити життя жителів міста і туристів, безкоштовними історичними та розважальними маршрутами. Організація \"Спорт для всіх\" покриває спортивними місіями найбільш популярні спортивні та веломаршрути у всіх містах. Крім того, до нас підключаються цілі комп'ютерні коледжі, з багатьох міст, там багато сценаріїв, діти ще ті фантазери.\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Хто вигадує ці квест-тури і місії і як на них заробляють?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля\u003C\u002Fstrong>. Ігрові маршрути до нас надходять починаючи від дітей молодших класів до співробітників міністерств і маркетингових відділів, великих торгових мереж. Муніципалітети, торгові мережі, музичні фестивалі, бренди і ресторани заробляють на залученні й утриманні клієнтів на своїх локаціях. Громадські організації перетворюють соціальні прояви в захоплюючу гру, наприклад, по екології з роздільним збором сміття і т.д.\u003C\u002Fp>\u003Cp>Але основний бізнес платформі роблять Геймдизайнер, які створюють дуже цікаві платні ігри та розміщують їх на \u003Ca href=\"https:\u002F\u002Ffreegen.games\u002F\" rel=\"noopener nofollow\" target=\"_blank\">FreeGen\u003C\u002Fa>. Є група туристичних гідів, які захоплююче описують свої екскурсійні маршрути, їх тури добре купують. Написавши один раз цікаву ігрову місію можна постійно отримувати дохід з продажів, на платформі прямо в свій електронний гаманець. Найбільший заробіток, з відомих нам, який заробляв геймскріптер, це від 1,5 до 6000 $ в день. Це дуже вдало написана гра з Хобіт для каліфорнійського заповідника з відвідуваністю 40 000 відвідувачів в день. При цьому вартість кожного скачування гри всього 1,9 $\u003C\u002Fp>\u003Ch3>\u003Cstrong>MIXSPORT: Чи допомагають гри FreeGen \u003Ca href=\"\u002Fplaces\u002Fxpark\">Xparkу\u003C\u002Fa>?\u003C\u002Fstrong>\u003Cbr\u002F> \u003Cimg alt=\"MIXSPORT: Хто вигадує ці квест-тури і місії і як на них заробляють? — Віртуальні квест-тури і гейміфікація України\" loading=\"lazy\" src=\"https:\u002F\u002Ff.mixsport.pro\u002Fphoto\u002F21947\u002FJWGST.jpeg\"\u002F>\u003C\u002Fh3>\u003Cp>\u003Cstrong>Юрій Зозуля\u003C\u002Fstrong>. Так звичайно, коли відвідувач приходить не просто в парк, а відразу потрапляє в захоплюючу гру, де він може виграти електроскутер, то його активність і емоції відразу зростають. Ознайомчо розважальна гра Xпарк-квест дозволяє не тільки познайомити в ігровій формі з усіма основними локаціями парку, а й допомагає продавати послуги, мотивуючи витрачати гроші відвідувачам. Наприклад, секретну підказку можна знайти на одному з дерев мотузкового парку, вибивши банку в тирі, знайти код на дні келиху купивши і випивши напій і т.д. У туристів популярна гра \"Застава Муромця\" яка проведе по історичних місцях 10 століття часів Іллі Муромця, віртуально замінивши екскурсовода. Прокати велосипедів і сігвеях відправляють клієнтів проїхатися по пейзажним місцях парку за допомогою спортивного маршруту \"Муромець рейс\", в кінці кожного маршруту гравця чекає моментальний приз у безпрограшній лотереї, від чашки кави до дорогого електроскутера. Більшість відпочиваючих в парку, а особливо діти та підлітки активно включаються в паркові гри зі смартфоном, що додає емоцій і вражень від відвідування Xpark.\u003C\u002Fp>\u003Ch3>\u003Cbr\u002F> \u003Cstrong>MIXSPORT: Які перспективи розвитку ігрової платформи?\u003C\u002Fstrong>\u003C\u002Fh3>\u003Cp>\u003Cbr\u002F> \u003Cstrong>Юрій Зозуля.\u003C\u002Fstrong> Зробити міста не нудними, урізноманітнити життя жителів і зробити привабливими локацію, для гостей і туристів - основне завдання Гейміфікація \u003Ca href=\"https:\u002F\u002Ffreegen.games\u002F\" rel=\"noopener nofollow\" target=\"_blank\">FreeGen\u003C\u002Fa>. Особливо актуально зайняти жителів індивідуальними активностями в період карантину та локдауна. Ігрові місії передбачають постійне оновлення і зміни в маршрутах і інтертеінменте, а також збільшення різноманітності місій на одній локації. Мотивує жителів по-іншому поглянути на звичний місто, вулицю, парк, познайомитися з історією.\u003C\u002Fp>\u003Cp>Квест-тури гарні для карантину так як вони не передбачають натовпу і скупчення народу, можна проходити маршрути по одному або сім'ями дотримуючись дистанції, але при цьому потрапляти в загальний рейтинг всіх учасників гри і бачити лідерів.\u003C\u002Fp>\u003Cp>Спортивні місії змушують проявляти активність, рухатися і по місту, шукати тайники і QR коди, і героїв в доповненої реальності AR,\u003C\u002Fp>\u003Cp>Всі ігри дарують яскраві емоції і розваги з веселими загадками вікторинами, розвивають і поднімаюь настрій. \u003Ca href=\"http:\u002F\u002Ffreegen.games\u002F\" rel=\"noopener nofollow\" target=\"_blank\">Спробуй для себе квест гри\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>\u003Cbr\u002F> \u003Cstrong>MIXSPORT:\u003C\u002Fstrong> Дякую за цікаву розповідь про новий інноваційний тренд Гейміфікація парків і міст. Сподіваємося, що скоро вся Україна буде покриті тисячами таких квест-турів і ігрових маршрутів.\u003C\u002Fp>",[],{"title":1585,"description":1598},"Українські парки і туристичні маршрути активно покриваються віртуальними квест-турами, геоіграмі і місіями. Редакція MixSport взяла інтерв'ю у творця платформи…",[1600,1613,1624,1635,1646,1657],{"id":1601,"slug":1602,"kind":1584,"title":1603,"subtitle":230,"excerpt":1604,"cover":1605,"accent_color":230,"published_at":1606,"reading_minutes":254,"items_count":990,"preview":1607,"tags":1608},112,"sportivnij-kiiv-19-26-zovtna-futbol-dzudo-zabigi-ta-aktivnosti-tizna","Спортивний Київ 19–26 жовтня: футбол, дзюдо, забіги та активності тижня","Жовтень у столиці — час, коли футбольний сезон набирає обертів, стартує зальний сезон у єдиноборствах, а бігова спільнота добирає останні довгі кілометри перед завершенням сезону. Ми зібрали все, що варто знати про спортивне життя Києва з 19 по 26 жовтня: від матчу «Динамо» до ранкових пробіжок біля озера.\n\nГоловна подія тижня: «Динамо» — «Кудрівка»\n\n\n\tП'ятниця, 23 жовтня, 13:00  \n\tСтадіон «Динамо» ім. Валерія Лобановського  \n\tКвитки: 300–1000 грн \n\n\nКиївське «Динамо» відкрив...","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1343\u002FsxH6a.jpg","2026-10-19T06:00:00+00:00",[],[1609,1610,1611,1612],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":363,"parent":230,"slug":409,"name":410,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":919,"name":920,"icon":230,"color":230,"featured":456},{"type":363,"parent":230,"slug":599,"name":600,"icon":230,"color":230,"featured":456},{"id":1044,"slug":1614,"kind":1584,"title":1615,"subtitle":230,"excerpt":1616,"cover":1617,"accent_color":230,"published_at":1618,"reading_minutes":232,"items_count":990,"preview":1619,"tags":1620},"velosipedki-adidas-zrobit-kozhen-svii-rukh-nezabutnim","Велосипедки adidas — зробіть кожен свій рух незабутнім!","Займайтеся улюбленим видом спорту в максимальному комфорті, разом із модними тенденціями та функціональністю. Культова торгова марка пропонує цілий асортимент продукції, яка допоможе залишатися на висоті навіть в непередбачуваних обставинах. Додайте до свого гардероба річ, для якої завжди захочеться придумувати привід для носіння!\n\nВелосипедки адідас – це саме те, що подарує вам свободу руху та стиль, аби ви могли впевнено досягати своєї мети.\n\nТренди, що супроводжують вас на...","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1342\u002FYh0Zj.jpg","2026-10-14T06:00:00+00:00",[],[1621,1622,1623],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":928,"name":929,"icon":230,"color":230,"featured":456},{"type":363,"parent":230,"slug":439,"name":440,"icon":230,"color":230,"featured":345},{"id":1625,"slug":1626,"kind":1584,"title":1627,"subtitle":230,"excerpt":1628,"cover":1629,"accent_color":230,"published_at":1630,"reading_minutes":240,"items_count":990,"preview":1631,"tags":1632},114,"yak-perevezti-sportivne-sporyadzhennya-v-litaku-na-kinec-2026-roku","Як перевезти спортивне спорядження в літаку на кінець 2026 року","Як перевезти велосипед, лижі, сноуборд, SUP і ракетки в літаку: вага, габарити, ціни Wizz Air, FlyOne, SkyUp, HiSky, Ryanair і правила пакування.","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1340\u002FN3bNA.jpg","2026-10-01T06:00:00+00:00",[],[1633,1634],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":928,"name":929,"icon":230,"color":230,"featured":456},{"id":1636,"slug":1637,"kind":1584,"title":1638,"subtitle":230,"excerpt":1639,"cover":1640,"accent_color":230,"published_at":1641,"reading_minutes":232,"items_count":990,"preview":1642,"tags":1643},1119,"detskaya-odezhda-under-armour-vstrechaite-den-s-yarkimi-emociyami","Детская одежда Under Armour: встречайте день с яркими эмоциями!","Дети всегда с радостью проверяют предметы гардероба на прочность. Они бегают, прыгают, активно играют и исследуют мир, поэтому так важно, чтобы вещи могли с легкостью адаптироваться к этому ритму жизни.\n\nИ если вы находитесь в поиске идеальной обновки для малыша, то интернет-магазин FR Group представляет лучшее решение – детская одежда Under Armour! Качественная, универсальная и максимально комфортная, она станет неотъемлемой частью повседневных аутфитов.\n\nКаким был старт бре...","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1337\u002F2IYW6.jpg","2026-08-11T06:00:00+00:00",[],[1644,1645],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":928,"name":929,"icon":230,"color":230,"featured":456},{"id":232,"slug":1647,"kind":1584,"title":1648,"subtitle":230,"excerpt":1649,"cover":1650,"accent_color":230,"published_at":1651,"reading_minutes":217,"items_count":990,"preview":1652,"tags":1653},"pershii-viyizd-na-straikbol-yak-pidgotuvatisya-fizichno-i-organizaciino","Перший виїзд на страйкбол: як підготуватися фізично й організаційно","Дізнайтеся, яка буває зброя для страйкболу і як підготуватися до першої гри. Страйкбольна граната, страйкбольний автомат та інші види.","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1332\u002F9j1Z4.avif","2026-07-14T06:00:00+00:00",[],[1654,1655,1656],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":928,"name":929,"icon":230,"color":230,"featured":456},{"type":363,"parent":230,"slug":785,"name":786,"icon":230,"color":230,"featured":456},{"id":1658,"slug":1659,"kind":1584,"title":1660,"subtitle":230,"excerpt":1661,"cover":1662,"accent_color":230,"published_at":1663,"reading_minutes":240,"items_count":990,"preview":1664,"tags":1665},115,"sport-i-smartfon-ak-zberegti-ekran-pid-cas-aktivnogo-vidpocinku","Спорт і смартфон: як зберегти екран під час активного відпочинку?"," Біг, велопрогулянка, тренування у зчепленому з телефоном залі — сучасний активний відпочинок майже неможливо уявити без смартфона поруч. Він фіксує пульс, рахує кілометри, вмикає плейлист і слугує навігатором на новому маршруті. Але та сама активність, яка робить смартфон незамінним помічником, перетворює його на головну жертву спортивних травм. Падіння з велосипеда, удар об тренажер, випадковий контакт із твердою поверхнею під час пробіжки — і екран, який ще секунду тому по...","https:\u002F\u002Ff.mixsport.pro\u002Farticle\u002F1330\u002FgdoM7.jpg","2026-07-07T06:00:00+00:00",[],[1666,1667],{"type":891,"parent":230,"slug":895,"name":896,"icon":230,"color":230,"featured":345},{"type":891,"parent":230,"slug":928,"name":929,"icon":230,"color":230,"featured":456},[]]